Comment marketing is one of the trendy form of digital marketing. As posts, images, videos, stories, and other activities helps in getting ranks on search engine, similarly comments are also a great source of getting traffic at your posts or channel. Although, insights through comments are low paced, but the influence of comments has huge impact on number of views, likes, and social shares. Today, we will understand thoroughly about 5 fresh ideas for successful comment marketing.
5 FRESH IDEALS FOR EFFECTIVE COMMENT MARKETING
Conducting organic comment marketing is very hectic task as it needs little patience and writing skills. Execution of comment marketing have huge impact on overall ranking of a channel or site. Here are 5 fresh ideas for effective and successful comment marketing:
1. TRACK COMMENTS THOROUGHLY
On a video, you can get all different kinds of comments, like positive comments, negative comments, feedback comments, query comments, negotiation comments, request comments, and many more. For getting good results from comment marketing, you have to be attentive and track every comment o your video, image, and post. Because through tracking comments, you can analyze the performance situation of your posts. You can get idea oF your mistakes and plus points. Basically you will get the direction for right strategy. be attentive towards every comments can help you in correct decision making.
2. RESPOND METICULOUSLY
Make sure to respond the comments meticulously, as many people comments for genuine response. They need help in genuine sense. And also your genuine response can help you in quality Lead generation. Also your response give impression of your brand or organization or channel. Always keep in mind that your response can make your channel or destroy. As today social media is a battleground for critics and competitors. If you think that the comment is a framed comment then don’t give chance for issue. Just be calm and focus on positive ones. But keep in mind the quality of your response.
3. READY WITH PITCH
Always ready with your pitch for converting or convincing potential leads beforehand. Because there is not fix time for potential customers on social media. Its your call to be on right time and right place for catching a good deal. So, always be ready with your pitch. I you are not in to professional comment writing or got stuck somewhere, you can take help from professional SMM service providers, as they are pioneers in this area. Beforehand ready proposal and pitch can help you in communicating with confidence.
4. DON’T USE IT AS PURE ADVERTISEMENT
Do not use comment section of your posts as pure advertisements all time. Because by sometimes lot of ads irritates the user and by default they shift to other posts. I you really need to put ads through comments you can pin one advertisement comment for attracting people. Too much ads can be little disturbing for users. In fact, many people uses ads block for getting rid of unwanted adds. So, use comment marketing for communication, not for posting add links. Like, in Quora marketing, we indirectly mentions our brands without posting direct ads, similarly in comment marketing we can use indirect approach for promotion of our brands.
5. OBSERVE THE FEEDBACKS
In comment section of social media post, you can get every type of feedback for your content or brand. Noe, its your turn to observe the comments and understand the demand through feedback of your followers and make it practical in your strategy making. In fact, through those feedback you can even get idea for your future product line or new functional innovation in your brand. Observing the feedback is also a necessary step for marketer, as they can use that feedback for various decision making and strategy making. Feedback can be a door for new direction. So, observe the feedback in your comments.
BOTTOM LINE
Comment marketing is one of the indirect form of digital amrketing as we don’t directly use comments for product promotion but we use it indirectly for attracting people, convincing people, lead generation and getting feedback reports. If you are into comment marketing, use these fresh ideas for execution of effective comment marketing campaign.